Bounce rate is calculated by dividing time onpage, measured in milliseconds, by average data payload size, measured in kilobytes.
That's the big equation. The smaller the better.
A bounce is bad, so it's important to reduce it. This makes it less likely you'll have the dreaded defragmentation.
Well, first you need to figure out what it means. Defragmenting is removing temporary web files from your website.
Bounce rate is the number of times visitors bounce on a web page.
How to Fix Bounce Rate
While they appear to have a clear connection, a bounce is not necessarily a bad thing. A page that has fewer bounces is more likely to be perceived as accurate, honest, and not overly biased by the visitor.
To fix a bounce rate, you need to fix other problems as well.
Take this simple test and see how long it takes to see some meaningful changes.
If things bounce back very quickly, something is not working. If things bounce back too slow, something might be wrong.
How to Fix Bounce Rate with Reducing Redundancy
Reducing redundancy is important, but here are the other elements you can fix.
· Reduce Bounce Rate with Using a Dynamic Page Build with Reduce Redundancy.
· Reduce Bounce Rate with Reducing Redundancy.
· Reduce Bounce Rate with Using Redirects.
Redirects fix some of the main issues with bounce rate. That's not always possible, though.
Redirects can do the trick, but it also has a major drawback. You are removing something you might have had originally, such as an unsubscribe page or sign-up form.
Here's another question you need to ask yourself: How long is it going to take you to find a way to get visitors to complete the process they are interested in?
If you are not confident you can do that and you have a business meeting, you should look into other approaches to dealing with a different problem.
Reduce Bounce Rate with Search Engine Optimization
Here's an important benefit of SEO: It makes it possible to get back lost or lost traffic very quickly.
To get rid of those visitors, search engines will often kick in the following ways.
Track keywords to see which ones are being used in search results. Reduce these to improve your content relevance. Track customer satisfaction. If they are bouncing off your website, you might have something wrong with it. Adjust your customer satisfaction. Check your bounce rate. Look for other keywords, such as email, in your content to get people to complete that process. Update your content as necessary.
Read up on getting the most out of search engine optimization and bounce rate reduction.
Reduce Bounce Rate with Using Mobile Design
If you do want to reduce bounce rate, you have to do the same thing for mobile as you do on the desktop.
That means reducing all the things you do on the desktop, to a tiny set of mobile design elements.
This includes the following:
Create a mobile-optimized website design. Make your mobile website responsive. Check for bugs or other issues on mobile. Delete features that can be simplified. Check for performance issues. Make sure all parts of your mobile website work well and don't slow down. Check for HTML errors. Use a mobile-friendly website builder for your website, if you have one. Use a mobile website validation tool to make sure all aspects of your mobile website meet the requirements of the web. Use a mobile-friendly site generator, if you don't have one.
Reduce Bounce Rate with Changing Search Engine Targets
If you want to reduce bounce rate, you have to remember the importance of changing your search engine optimization (SEO) targets.
That means figuring out which of your current keywords are the most important to the search engines and then reducing the amount of keyword redundancy you have.