what’s on-page SEO

Follow up on this Comprehensive On-Page SEO Beginner’s Guide 2020

Is your voice getting heard on the webpage?

The phenomenon of on-page SEO is quite challenging when it comes to ensuring that your website reaches out to millions. Abiding by the on-page SEO guide over the past few years have proved to be a blessing for most users. However, with time, rules have taken a new turn, and people are required to follow those to receive even better results.

So, what are the ground rules now? Here is a look.

The on-page SEO guide is targeted to help you gain a higher ranking in search results in case a webpage has just been launched. Make your webpage visible with the following tips:

1. Meta tags

It includes both a Meta title and Meta description. Both these are extremely important for your on-page ranking factors. They need to be written or framed shortly and crisply.

They provide the search engines with crisp information regarding your page, hence make sure the tags are relevant to the content.

2. Headings

A perfect heading outlines the content briefly. To rank higher in search results, ensure you have only one heading in your landing page.

Simultaneously, maintain relevance when putting subheading in your content as well. Use proper words to make your webpage relevant to organic searches.

3. Keywords

Include the primary keyword both in the beginning and at the end of the content to make it suitable for search engines.

Use secondary and LSI keywords all over the content to make your presence felt in the search results when a user searches for a specific term.

4. URL strings

Keep the URL string of your webpage shorter and readable. Likewise, your page can gain a higher ranking in SERPs.

Your target should be to improve user experience, so make sure you use relevant words and abbreviations in the strings.

5. Links

Both inbound and outbound links are top on-page ranking factors to improve your ranking in SERPs. Make sure to provide genuine, authentic backlinks that strengthen keywords.

6. Content quality

Besides relevancy, your content should be written in a simple language. It should not contain vulgar or obsolete content.

Ensure your content is authentic and best for the users’ interest. It should be free from grammatical errors as well.

7. Algorithm

Make sure to have a well-written content without any stuffed or forced keywords incorporation. The Panda algorithm by Google specialises in determining these faults and blacklists those that do not comply with these rules.

8. Mobile optimisation

Having a mobile-optimized webpage can be the best thing in your on-page SEO guide. To continue to provide fast user experience, also make sure that the loading speed of your webpage is also minimised.

These tips mentioned above are likely to help you in improving your page ranking significantly, provided you follow them diligently without looking for shortcuts. It will not only increase traffic but also improve your service quality over time.


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