8 Reasons Why Your Business Website Needs Search Engine Optimization (SEO)
Let’s say you’re running a burger joint and you’ve created an amazing website for your business or brand. You also have business pages across multiple social networking sites. You have a home page, menu page, contact page, and a gallery filled with stunning photos of your products.
Now, how are you going to let potential customers know that your burger joint exists? This is where the power of search engine optimization or SEO comes in.
To begin with, here are 8 reasons why your business needs SEO to take your brand to the next level.
1. An optimized website earns more traffic
On the surface, the primary goal of SEO is to boost your site’s rankings in the search engine results pages (SERPs). Being a trusted resource by Google, the world’s leading search engine is always going to work in your brand’s favor. But beyond this, the purpose of getting higher rankings is to attract more traffic and potentially convert that traffic into leads and customers.
Organic search is the primary source of website traffic. SEO can help your brand or business reach your target audience as they’re actively searching for information.
2. SEO builds authority, credibility, and trust
If you rank first, second, or third in the SERPs), you’re giving your potential customers the idea that you’re one of the leading players in the industry. It gives the notion that you’re popular, reliable, and many customers have researched you.
Authority is accrued over time as a result of elements including quality backlink profiles, optimized on-page elements and content, and positive user behavior.
3. SEO leads to better user experience
A positive user experience is vital to a website’s success. Next to better organic rankings and increased visibility online, a quality SEO incorporates a better user experience too. This includes offering your audience with relevant content (like blogs, photos, and videos), easy to navigate web pages and mobile-friendly configuration.
Google has become more of an answer engine, providing the sought-after information directly on the SERPs for users. One of the roles of SEO is for users to be able to find the data they’re looking for in fewer clicks, quickly and easily, leveraging it to your brand’s advantage.
4. SEO attracts local users to visit your physical property
Local SEO has become a vital part of a small- and medium-sized businesses’ success. It aims at optimizing your website for a specific vicinity (specific towns, cities, and regions), so your target audience can find you easily and quickly. This leads them a step closer to a transaction.
SEO experts optimize your business website and its content to the location your brand belongs to by including local citations, localized keywords and backlinks, and local listings.
5, SEO makes your website mobile-friendly
Have you ever navigated a website on your phone and left unsatisfied because the interface isn’t compatible with your mobile device? Driving away users because of your not-so-mobile-friendly site is the last thing you’d want to happen.
Optimizing your website for mobile devices is one of the key SEO strategies that benefit your business. Mobile-friendliness plays a big role in user experience because of one thing: everyone’s on their phones and mobile devices. It also has a significant impact on the website’s ranking on Google search.
6. SEO builds your brand
Branding (a traditional marketing strategy) and SEO (a digital marketing strategy) work hand in hand.
Optimizing a site involves selecting keywords, creating content that’s in line with the needs and interests of your target audience, then finding ways to earn links to that content from other sites. All these SEO tactics help establish brand awareness, enabling users to see you more and know your brand better.
7. SEO is a long-term strategy with long-term results
You can’t make your website rank overnight - SEO is a long-term marketing strategy. The good news is, just as how long it took for you to rank, the impact of those actions will also be long-lasting. The minimum duration for a website to maintain its ranking is six (6) months.
The more time, effort, and budget you commit to SEO, the better and longer a website to being a top player in the market. If you want to make your strategy a success, you need to place your business in the hands of a seasoned SEO expert or a digital marketing agency.
8. SEO impacts the buying cycle
At the end of the day, what you need to hear as an entrepreneur is how you’re going to convert these digital marketing concepts into cash, right?
SEO done right can guarantee you high conversion rates. With SEO, your target market will become more aware of you since you become more visible in the right places at the right time. As customers become more familiar with your brand, products, and services, there’ll be a great possibility for them to transact with you.
Author Bio: Carmina Natividad is one of the resident writers for SPRINT DIGITAL Agency Dublin, a firm offering an extensive range of digital marketing and website services to businesses across the UK, Ireland, and Continental Europe. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing.