As business owners, you will spend most of your time thinking about lead generation. Even if you get some, you will want more. It's business, and this is how it works. You are continually looking for ways to extend your reach and turn your leads into sales. The biggest challenge you will face, of course, is growing revenue, and this is exactly what lead generation helps with.
Every business aims to acquire leads, and the internet is full of tips and tactics to help you with it. Lead generation is a complete subject that requires your time and learning skills. There are multiple ways to do it. Some of them work better than the rest and will cost you extra money as well.
However, an experienced salesperson will definitely go for proven ways for lead generation. One of the most effective ways to generate leads is through email marketing. We must not forget that email got popular as the first most useful source for leads. If it could do the job back then, it can surely do it now but of course, with some improvements.
If you are a business looking for effective tips for lead generation, here are some useful tips for you. Email marketing for lead generation can be fun and effective if done correctly. So let’s discuss the things you need to adopt!
Offering Email Newsletter Coupled With High-Quality Content
If you wish to generate leads through email marketing, you require a list of email addresses. Without a complete listing, you will not be able to do your job. Therefore, ensure that you are collecting email addresses of people before they leave your site. This can help you proceed further in your journey of email lead generation. Most businesses do not understand why asking for email scan benefit them, well, now you know!
Setting Up Triggered Emails
These are often called drip campaigns or autoresponders. Such emails are activated automatically when a person takes a certain action. It can be placing an order, filling out a contact form, or downloading a whitepaper.
Once a trigger of an event occurs, a series of emails are sent out automatically by the email marketing system. These emails feature relevant content, such as the content that can trigger the receiver to take a certain action.
Segment Emails As Per Behaviour Of Subscribers
Did you know if you segment your email and make them relevant to your readers, you will have a higher chance of generating more leads? Well, at least now, you know! Emails containing content that can interest subscribers are very useful. Such emails receive the most opens,clicks, and of course, sales.
You can segment using multiple behaviors such as:
- When they signed up
- Which links did they click in emails
- If anyone clicked through on any email but unfortunately did not convent when driven to the landing page.
- No behavior. Sometimes people do not open emails. If this happens, resend the email and change the subject this time.
If you go to a big company for an interview, they will surely ask who you are and why did you come. They need to know about you before letting you enter the company or engage in any sort of activity within the company. This is exactly what you need to do for your content. When you invite people to get the free information they need, ask them to fill a form, submit their information, and get what they came for.
This way, you can drive the traffic to a landing page and ask people to exchange their emails for the required information.
Do you know that people share their emails with friends, family, colleagues, and other people? Make sharing easier for them and by making your emails shareable.
Here are some ways you can do it:
- Asking them to forward emails in your copy.
- Adding a button for formatting an email automatically.
- Embed pre-formatted tweets in email so they can be shared.
- Adding social sharing buttons for the easy sharing of emails on social media platforms.
There is no denying there; acquiring relevant leads is the ultimate goal of every business. While there are a plethora of ways to do that, the most effective is email lead generation, an old yet powerful means to grow business through enhanced profitability and revenue generation!